8 in 10
youth who use tobacco started with a flavored product.

Add your or your organization’s name in support of legislation to stop the tobacco industry from profiting off of our keiki’s health.

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of smokers started before
they were 21, most with
a flavored tobacco product
Something Doesn’t Taste Right
  • There are estimated to be more than 16,000 vape flavors on the market
  • Youth who use e-cigarettes are 10 times more likely to start smoking
  • Menthol cigarettes are disproportionately marketed to and used by minority communities
  • 30.6 % of Hawai‘i high schoolers use e-cigarettes
  • 17.7 % of Hawai‘i middle schoolers use e-cigarettes
of Native Hawaiian and
Pacific Islander smokers
use menthol cigarettes
increase in likelihood of teenagers and
young adults who use e-cigarettes and conventional cigarettes being diagnosed with COVID-19.

Do Something About It

ENDORSE THE CAMPAIGN: Add your name and/or your organization in support of legislation to prohibit the sale of all flavored tobacco products, including flavored e-liquids, menthol cigarettes, cigars, cigarillos, hookah, and smokeless tobacco.
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High School Student, Hawaiʻi

“A lot of people my age and even younger vape. My little sister is addicted to vaping and it’s because of the candy-flavored liquids. She is only in the 7th grade.”

High School Student, Hawaiʻi

“…I was really addicted to vaping that it made my asthma 10 times worse. I wouldn’t walk 5 steps without having to use my inhaler. I even got pneumonia from it and had to go to the hospital and they gave me an oxygen mask just so I could breathe. Things need to change.”

High School Student, Hawaiʻi

“…I know a friend who does vape but says cigarettes are disgusting. If all e-cigarettes had the same smell and taste as regular cigarettes, I truly believe we will have a decrease of vaping users.”

High School Student, Hawaiʻi

“I believe candy-flavored tobacco shouldn’t be sold in Hawaiʻi because my brother is only 6 and hearing the fact that even 2nd and 3rd graders are vaping really scares me. I don’t want my brother to be into that kind of stuff just because it tastes like cupcakes and rainbows.”

High School Student, Hawaiʻi

“I was introduced to vaping around my sophomore year and since then it’s constantly around me. Because of the frequency I used to do it, the minute I didn’t have access to vaping I turned to cigarettes. Now it’s really hard for me to do anything other than steal a cigarette the moment I’m home alone. I don’t want other kids to be like me…”

High School Student, Hawaiʻi

“I’d say about 85% of my high school vapes. I always hear my classmates talk about new flavors they look forward to trying. A lot of kids vape into their bags or shirts when the teachers aren’t looking…”

High School Student, Hawaiʻi

“…I often hear them discussing flavors, and it is a big part of the allure that vaping has. If you care about the health and well-being of Hawaii’s youth, please ban flavored tobacco.”

High School Student, Hawaiʻi

“I have a 10 year old brother. He comes home and tells me about kids getting caught with (e-cigarettes) in his grade. He has really bad asthma and has to use a breathing machine sometimes. I donʻt want to lose my best friend because of other people’s ignorance or a corporate’s greed for money. I’m afraid that if he starts vaping, I’ll lose him.”

For Parents/
For Youth

About The Campaign

Tobacco companies have been hooking our kids for years with enticing flavors, and now an entire generation of kids are addicted to flavors like gummy bear, “Maui mango” and “mystic menthol.”

Hawaii’s kids have paid the highest price for the industry’s aggressive marketing of these sweet, flavored tobacco products. As a result, Hawaii has the highest reported vaping rate among middle schoolers (15.7%) and the second-highest vaping rate among high schoolers (25.5%) in the nation.

It is no coincidence that the rise in youth use of e-cigarettes has been in conjunction with the explosion of more than 15,500 flavored products on the market. These flavored tobacco products, along with the lack of regulation has undermined public health’s successful efforts to reduce youth tobacco use; 81 percent of kids who have used tobacco started with a flavored product, and over half of youth smokers use menthol cigarettes.

To combat this problem, a coalition of more than 200 organizations, community leaders, and advocates are working to protect our kids by prohibiting the sale of all flavored tobacco products, including menthol to prevent the industry from addicting our kids.

This campaign is a joint initiative of the American Heart Association of Hawaiʻi, the American Cancer Society Cancer Action Network, the American Lung Association in Hawaiʻi, the Coalition for a Tobacco-Free Hawaiʻi, and the Campaign for Tobacco-Free Kids.



It’s clear that restricting the sale of flavors that appeal to youth is necessary to protect them from a lifetime of nicotine addiction. Menthol is ​​a​​lso a​ more than just a​ flavor​ for tobacco companies​: its minty taste and cooling properties mask the harshness of tobacco, allowing for deeper and longer inhalation, making it easier to start and harder to quit. ​​This is one of the reasons menthol is one of the most popular flavors and should be included in legislation.
E-cigarettes are not the only tobacco product that comes in fun flavors. Cigars, hookah, and smokeless tobacco can be found in flavors like mint, blueberry, or apple. Menthol cigarettes are another popular tobacco product among youth that should be included. All of these tobacco products are addictive and harmful to health, and thus need to be included to prevent youth from switching to new tobacco products.
​With an alarming number of Hawaii youth vaping, immediate action is necessary. While others believe that there should be consequences for youth to deter them from using e-cigarettes, it is important to remember that punishment only affects those who are already addicted to these products. We believe that policies to regulate the tobacco industry not only protects our youth, but also prevents new youth from using tobacco products. While there are concerns about any type of youth penalty, some bills offer education as an alternative to fines. ​We appreciate this option, as education complements policy implementation and is an important component in ​reversing the youth e-cigarette epidemic​.
partial list of supporters

Updated 4/29/2020

Health Organizations

‘Ohana Health Plan
Adventist Health – Castle
Akamai Recovery Maui
American Academy of Pediatrics – Hawaii Chapter
American Cancer Society Cancer Action Network (ACS CAN)
American Heart Association
American Lung Association
American Pharmacist’s Association – Academy of Student Pharmacists (APhA-ASP)
Big Island Substance Abuse Council
Blue Zones Project
Campaign for Tobacco-Free Kids
Coalition for a Drug-Free Hawaii
Coalition for a Tobacco-Free Hawai‘i a program of Hawai‘i Public Health Institute
Get Fit Kauai
Hamakua Kohala Health Centers
Hana Lima Physical Therapy
Hawaii – American Nurses Association (Hawaii-ANA)
Hawaii Association for Health, Physical Education, Recreation & Dance (HAHPERD)
Hawaii COPD Coalition
Hawaii Dental Hygienists’ Association
Hawai‘i Nurses’ Association
Hawaii Pacific Health
Hawaii Primary Care Association
Hawaii Public Health Association
Hui No Ke Ola Pono
Hui Malama Ola Na Oiwi
Hui Ola Pono (UH Public Health’s Student Organization)
I Ola Lahui
Kaho’omiki; Hawaii Council of Physical Activity and Nutrition
Kaiser Permanente
Kapiolani Medical Center for Women & Children
Kauai Rural Health Association
Keiki Injury Prevention Coalition
Lāna‘i Community Health Center
Malama Pono Health Services
National Community Pharmacist Association – Hawaii Student Chapter
Oahu Kidney Care LLC
Papa Ola Lōkahi
Pediatric Therapies Hawaii
Project Vision Hawai‘i
Tobacco Prevention Project, Daniel K. Inouye College of Pharmacy
Waimānalo Health Center
West Hawaii Community Health Center

Health & Community Leaders

Tina Alcain
Forrest Batz, PharmD
Frank R. Baum, M.D.
Danielle Bergan
Janet Berreman, M.D.
Gregg Brenes, pastor
Jeenna Canche
Clifford Chang, MPH
Valerie Chang, JD
Michelle Ching, JD
Jeffrey H. Chester, DO
Jane Clement
Carmen Cook, LMFT
Patti Cook
Joan Craft, RN
Gary Hooser
Carol R. Ignacio
Colleen F Inouye, M.D.
Keawe Kaholokula. PhD
Jasmin Kiernan, RN
Mark Levin, J.D.
Bryan Mih, M.D.
Michael Robinson, MBA, MA
Janice Shishido
Elizabeth K. Tam, M.D.
Catherine Taschner, J.D.
Jill Tokuda
John A. H. Tomoso, MSW, ACSW, LSW
Linda Weiner, M.D.
Stacy Woodson
Cassiopia Yamashita


Chiefess Kamakahelei Middle School
Damien Memorial School
Doris Todd Christian Academy
Holy Nativity School
Kamaile Academy
Kamehameha Schools
Malama Waldorf School
Maryknoll School
Maui Christian Academy
Maui Preparatory Academy
Mid Pacific Institute
St. Andrew’s Schools
Sacred Hearts Academy
Saint Louis Schools
Waiakea High School
Waimea Middle Public Conversion Charter School
Windward Nazarene Academy

Youth and Community Organizations

‘Ahahui ‘O Lili‘uokalani Hawaiian Civic Club
‘Ahahui Kiwila Hawaiʻi o San Diego
‘Ahahui Siwila ‘o Ke Aloha ‘Āina
‘Ahahui Siwila Hawaiʻi O Kapolei
‘Ainahau O Kaleponi Hawaiian Civic Club
Ahuimanu Elementary’s School Community Council
Alexander Academy of Performing Art
Ali`i Pauahi Hawaiian Civic Club
American Youth Soccer Organization (AYSO)
Association of Hawaiian Civic Clubs
Baldwin HS Peer Education
Being Adept
Big Island Interscholastic Federation (BIIF)
Bridge Club Hawaii
Central Maui Hawaiian Civic Club
EWAlution 96706
Hale ‘Ōpio Kaua’i Inc.
Hanalei Hawaiian Civc Club
Hawaii Appleseed Center for Law & Economic Justice
Hawaii Association of Independent Schools (HAIS)
Hawaii Children’s Action Network
Hawaii Health and Harm Reduction Center
Hawaii High School Athletic Association (HHSAA)
Hawaii Job Corps Center
Hawaii Youth Services Network
Hawaiian Civic Club of Hilo
Hawaiian Civic Club of Honolulu
Hawaiian Civic Club of Ka‘ū
Hawaiian Civic Club of Laupahoehoe
Hawaiian Civic Club of Wahiawa
Hawaiian Civic Club of Waimānalo
Ho‘olehua Hawaiian Civic Club
Hui Hawai‘i o Tenesi Hawaiian Civic Club
Hui Hawai‘i O Utah Hawaiian Civic Club
Hulu Mamo Hawaiian Civic Club
ʻAhahui Kiwila Hawaiʻi O Mo‘ikeha
ʻEwa-Pu‘uloa Hawaiian Civic Club
Kaha I Ka Panoa Kaleponi Hawaiian Civic Club
Kailua Hawaiian Civic Club
Kalihi Palama Hawaiian Civic Club
Kauai Path Inc.
Kaumuali‘i Hawaiian Civic Club
Kauwahi ‘Anaina Hawai‘i Hawaiian Civic Club
Ke Ali‘i Bernice Pauahi Paki Hawaiian Civic Club
Ke Ali‘i David La‘amea Kalakaua Hawaiian Civic Club
Ke Ali‘i Maka‘ainana Hawaiian Civic Club
King Kamehameha Hawaiian Civic Club
Kiwanis Club of the Valley Island
Ko‘olauloa Hawaiian Civic Club
Ko‘olaupoko Hawaiian Civic Club
Kohala Hawaiian Civic Club
Kona Hawaiian Civic Club
Kona Visayan Club
Konawaena HS Wellness Committee
Kuakini Hawaiian Civic Club of Kona
Kuini Piʻolani Hawaiian Civic Club
Lahaina Hawaiian Civic Club
Las Vegas Hawaiian Civic Club
Lau Kanaka No Hawaii Hawaiian Civic Club of Arizona
Lualualei Hawaiian Civic Club
Makaha Hawaiian Civic Club
Mālama Mele o Hawaii Hawaiian Civic Club
Maui Economic Opportunity, Inc. (MEO)
Maui Interscholastic League (MIL)
Maunalua Hawaiian Civic Club
Moanalua HS Peer Education Program
Moku‘aina A Wakinekona Hawaiian Civic Club
Nā ‘Ōiwi O Hawai’i Northern Nevada Hawaiian Civic Club
Na Keiki o Hawaii Hawaiian Civic Club
Nā Lani ‘Ehā Hawaiian Civic Club
Nānāikapono Hawaiian Civic Club
Pacific American Foundation
Papakōlea Hawaiian Civic Club
Parents for Public Schools Hawai‘i
Pearl Harbor Hawaiian Civic Club
Pi‘ilani Hawaiian Civic Club of Colorado
Pono Hawaii Initiative
Prince Kūhiō Hawaiian Civic Club
Princess Kaʻiulani Hawaiian Civic Club
Queen Deborah Kapule Hawaiian Civic Club
Queen Emma Hawaiian Civic Club
South Kohala Hawaiian Civic Club
The Food Basket, Hawaii Island’s Food Bank
The Friends of Kamalani and Lydgate Park-Beach Cleanup Team
Wai‘anae Hawaiian Civic Club
Waiakea High School PTSA
Waialua Hawaiian Civic Club
Waikīkī Hawaiian Civic Club
Waimea Hawaiian Civic Club
Waipahu Int. Youth for Safety Club
We Are One Inc.


Emma Whitney Photography
Filipino Business Women’s Association
Ganesha Body Piercing
Heartlight Montessori Homeschool
Home Remedies Interior Design
JCS Enterprises Inc.
Paia Tattoo Parlor
Shaka Tea
The Man Cave
The Root Cellar Studio Maui
Wailuku Dental Group