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- There are estimated to be more than 16,000 vape flavors on the market
- Youth who use e-cigarettes are 10 times more likely to start smoking
- Menthol cigarettes are disproportionately marketed to and used by minority communities
- 30.6 % of Hawai‘i high schoolers use e-cigarettes
- 17.7 % of Hawai‘i middle schoolers use e-cigarettes
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HEAR IT FROM OUR KEIKI
“A lot of people my age and even younger vape. My little sister is addicted to vaping and it’s because of the candy-flavored liquids. She is only in the 7th grade.”
“…I was really addicted to vaping that it made my asthma 10 times worse. I wouldn’t walk 5 steps without having to use my inhaler. I even got pneumonia from it and had to go to the hospital and they gave me an oxygen mask just so I could breathe. Things need to change.”
“…I know a friend who does vape but says cigarettes are disgusting. If all e-cigarettes had the same smell and taste as regular cigarettes, I truly believe we will have a decrease of vaping users.”
“I believe candy-flavored tobacco shouldn’t be sold in Hawaiʻi because my brother is only 6 and hearing the fact that even 2nd and 3rd graders are vaping really scares me. I don’t want my brother to be into that kind of stuff just because it tastes like cupcakes and rainbows.”
“I was introduced to vaping around my sophomore year and since then it’s constantly around me. Because of the frequency I used to do it, the minute I didn’t have access to vaping I turned to cigarettes. Now it’s really hard for me to do anything other than steal a cigarette the moment I’m home alone. I don’t want other kids to be like me…”
“I’d say about 85% of my high school vapes. I always hear my classmates talk about new flavors they look forward to trying. A lot of kids vape into their bags or shirts when the teachers aren’t looking…”
“…I often hear them discussing flavors, and it is a big part of the allure that vaping has. If you care about the health and well-being of Hawaii’s youth, please ban flavored tobacco.”
“I have a 10 year old brother. He comes home and tells me about kids getting caught with (e-cigarettes) in his grade. He has really bad asthma and has to use a breathing machine sometimes. I donʻt want to lose my best friend because of other people’s ignorance or a corporate’s greed for money. I’m afraid that if he starts vaping, I’ll lose him.”
About The Campaign
Tobacco companies have been hooking our kids for years with enticing flavors, and now an entire generation of kids are addicted to flavors like gummy bear, “Maui mango” and “mystic menthol.”
Hawaii’s kids have paid the highest price for the industry’s aggressive marketing of these sweet, flavored tobacco products. As a result, Hawaii has the highest reported vaping rate among middle schoolers (15.7%) and the second-highest vaping rate among high schoolers (25.5%) in the nation.
It is no coincidence that the rise in youth use of e-cigarettes has been in conjunction with the explosion of more than 15,500 flavored products on the market. These flavored tobacco products, along with the lack of regulation has undermined public health’s successful efforts to reduce youth tobacco use; 81 percent of kids who have used tobacco started with a flavored product, and over half of youth smokers use menthol cigarettes.
To combat this problem, a coalition of more than 200 organizations, community leaders, and advocates are working to protect our kids by prohibiting the sale of all flavored tobacco products, including menthol to prevent the industry from addicting our kids.
This campaign is a joint initiative of the American Heart Association of Hawaiʻi, the American Cancer Society Cancer Action Network, the American Lung Association in Hawaiʻi, the Coalition for a Tobacco-Free Hawaiʻi, and the Campaign for Tobacco-Free Kids.
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